We recommend to startups that they secure their domain name brands and potential surrounding names well before any public launch.
Domain names are marketing assets, and will outlive any PPC campaign. In most cases, purchasing an existing domain name can be much more cost effective than hiring a Branding Agency to create a name and identity for your business.
A common practice for creating catchy domains is to change the spelling of existing words. This can work successfully if you can register all of the potential misspellings. Creative spelling can work against your business, as potential customers will instinctively type in the correct spelling (Flickr eventually did have to purchase Flicker).
Another approach to finding the right domain name is to go generic. A generic domain name features keywords directly related to your vertical. (Loans.com forwards to Bank of America)
A low cost technique we have utilized to create new domain names is by utilizing a website that has the CAPTCHA system on it. Find a CAPTCHA system that presents less than 8 security letters (Google works well). Hit refresh without typing in the code word to reset the word option. See which names resonate and give you that A-HA moment. After you've compiled a listing, check if they are currently registered.
Suggestions When Considering A Name For Your Business:Is the domain short?Is the domain memorable?Is the domain limiting?Is the domain easy to spell?Could this domain become a super brand?Can the domain be used as a verb?Does the domain pass the word of mouth test?Can we get the .com of this name?
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